How big is the US coffee market?
Statista estimated US coffee revenue at $90.1 billion in 2025, combining at-home and out-of-home sales, with roasted coffee the largest segment at roughly $77 billion. A different lens, IBISWorld's coffee and snack shops industry, sizes that restaurant-led slice at about $75 billion in 2025 after years of steady growth. The honest take: the market is best described as a $75 to $90 billion opportunity depending on where you draw the line, and every measure agrees it is growing.
Long-run projections cluster around a 3.5% to 3.9% annual growth rate for packaged and in-home coffee: Research and Markets models 3.7% CAGR out to 2033, and IMARC models 3.5% to 3.9% across the same horizon. At a compounding rate around 3.8%, today's $90 billion market approaches $108 billion by 2030.
US coffee revenue, 2025 base through 2030
$ billions; 2030E modeled at ~3.8% CAGR (Research and Markets, IMARC)
How much coffee does America drink?
Consumption is at a 20-year high. The National Coffee Association's Spring 2025 National Coffee Data Trends found 66% of US adults drink coffee every day, up nearly 7 percentage points since 2020, and past-week consumption sits around 73%. Daily drinkers average about three cups a day, and coffee now leads every purchased beverage, passing bottled water on the daily measure.
The direction of the growth matters as much as the size. Past-day specialty coffee consumption reached 46% of adults in 2025, a 14-year high that overtook traditional coffee (42%) for the first time on record. Coffee's share of US foodservice sits near 8% of the sector, making it the category anchor for an estimated 40,000+ coffee shops and thousands of restaurants and kiosks.
What grows fastest: the specialty lane
The specialty segment is the growth engine. Grand View Research sized US specialty coffee near $46.7 billion in 2024 and projects it to roughly $80 billion by 2030, a CAGR close to 9.6%, more than two and a half times the broader market's pace. Espresso-based drinks, the highest-velocity specialty format, climbed 17% among adults between 2020 and 2025.
For a company selling both the input (green coffee) and the finished premium product (roasted), this is the read: volume grows at a steady low single digits, while the premium end of the market compounds high single digits. Positioned on both, you are not betting on which one wins.
Sources
- - National Coffee Association, Spring 2025 National Coffee Data Trends
- - Statista, US coffee market topics
- - Grand View Research, US specialty coffee market outlook
- - IBISWorld, Coffee & Snack Shops in the US
- - Research and Markets, US coffee market report
- - World Coffee Portal, Project Cafe USA report on US store count